pressRELEASES
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DesignHub Creates New Website for Multi-institutional Study of Leadership (MSL)
SALINE, MI – DesignHub, Inc. (www.design-hub.com), a Saline-based creative services and marketing firm, has designed and developed the new website for the Multi-institutional Study of Leadership (MSL; www.leadershipstudy.net), a project of the National Clearinghouse for Leadership Programs (NCLP; www.nclp.umd.edu) and Center for Student Studies (CSS; www.surveysciences.com/css.html). MSL is an annual national survey of leadership development among college students. It explores the role of higher education in developing leadership capacities with a special focus on environmental conditions that foster leadership development. The first iteration of MSL, administered in Spring 2006, surveyed over 60,000 students from 52 U.S. colleges and universities. More than 100 institutions of higher education from across North America – including Canada and Mexico – are participating in the 2009 study. Enrollment is now open for the 2010 MSL. A special feature of the new MSL website: Upon opening the home page, visitors are invited to select one of three distinct views of the site, based on whether they are institutional researchers, leadership educators, or students and parents. Content within each view is customized for the specific audience. The site details the history, purpose, and design of MSL, profiles the study’s research team, and describes benefits of enrollment. Site visitors can also see the timeline for the 2010 MSL, review pricing, get the latest news on the study, and enroll online. DesignHub worked with NCLP and CSS to plan the new MSL website’s content, functionality, and organization.
DesignHub then designed the graphical user interface, programmed page templates for different presentations of content, populated pages with content provided by the MSL team, and tested the site within leading web browsers. Just before the site’s launch, DesignHub trained members of the MSL team to make day-to-day updates to the sign using Adobe Dreamweaver software as the content management system. Concurrently with the website development, DesignHub helped the MSL team design and produce a full-color, eight-panel, pocket-sized brochure for distribution to prospective MSL participants by mail and at academic conferences. NCLP supports leadership development in college students by serving as a central source of professional development for leadership educators. NCLP accomplishes this through the development of cutting-edge resources, information sharing, and symposia. NCLP also works to connect leadership educators to one another and support those developing leadership programs in their communities.
NCLP is supported and located in the Adele H. Stamp Student Union at the University of Maryland. CSS, a subsidiary of Survey Sciences Group, LLC (www.surveysciences.com), provides the expertise in survey design and execution for MSL. CASS is an industry leader in higher-education studies, combining an evidence-based approach to survey design with specialized knowledge of students’ behavior to execute top-quality research. CSS currently offers research studies evaluating leadership, mental health, residential programs, and other issues affecting student life. More information is available from Survey Sciences Group, LLC, 220 E. Huron St., Suite 440, Ann Arbor, MI 48104. Phone: (734) 213-4600. Tollfree: (800) 774-0142. Email: info@surveysciences.com
DesignHub works with clients on branding, websites, brochures, annual reports, newsletters, press kits, advertising, public relations, direct mail, packaging designs, and exhibit signage, as well as marketing strategies and plans. Principals of DesignHub include: Karen Ragland, business manager and account executive; Ted Chesky, creative director and graphic designer; and Chris Kochmanski, marketing strategist and copywriter. The company was founded in 1999. In addition to MSL, DesignHub’s clients include A&H Lawn Service, Advanced Photonix Inc., Aluminum Supply Company, Berry & Associates, Berry Moorman PC, Carr Engineering, Center for Automotive Research (CAR), Center for Information Management (CIM), Chelsea and Bridgewater Lumber, Chelsea Community Hospital, Chelsea Milling Co., Chizek Custom Builders, Chrysler LLC, Corporate F.A.C.T.S., Crain’s Detroit Business, Daniels and Zermack Associates, Daycroft Montessori School, Dexter Research, Electrocon International, Evangelical Homes of Michigan, The First Congregational Church of Ann Arbor, Hardwood Solutions, Homeowner Services of America, INSTALL Michigan, JPRA Architects, Lamaze Family Center of Ann Arbor, Marshall Sales Inc., McMullen Company, Metropolitan Building Services, Motawi Tileworks, OptiMetrics Inc., Packaging and Shipping Specialists, Peters Building Co., Phoenix Contractors, Picometrix LLC, Pitney Bowes MapInfo, Pointwise Real Estate Group, Power Wellness, Program for Automotive Labor and Education (PALE), Rand Construction, Saline District Library, Saline Parks and Recreation Department, Samson Senior Properties, The Shipman Company, SignGraphix, Sircon Corporation, Survey Sciences Group, Tisch Investment Advisory, the University of Michigan School of Music, Theatre & Dance, and Vinylife Hose Co.
Further information is available from DesignHub, Inc.,
600 W. Michigan Ave., Saline, MI 48176.
Phone: (734) 944-8705.
Email: chris@design-hub.com.
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