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upcomingEVENTS
- 02/09/12 - READ MORE
2012 ADDY Awards Party
partneringGROUPS
- AMA Detroit
- Marketing Alliance of Michigan
latestNEWS
Innovative approach to marketing strategy and execution
Marta Dapena-Barón from Big Picture Partners will present an overview of The Big Picture marketing framework, an innovative approach to marketing strategy and execution. The framework has been taught at the Kellogg School of Management at Northwestern University and is the foundational course for the MBA marketing curriculum at the University of Michigan. The framework has been successfully implemented at B2C and B2B companies internationally, including airlines, retail, insurance, diversified manufacturing and medical devices.
Ms. Dapena-Barón’s areas of expertise include strategy and business metrics, the relationship between service operations and customer satisfaction, business simulations, and marketing research and intelligence.
Marta Dapena-Barón is a founding partner of The Big Picture Partners. She is an experienced strategy and marketing professional who has worked in an executive, advisory, and executive training capacity for a variety of domestic and international firms. Marta helps her clients close the gap between their strategic and executional efforts utilizing the Big Picture framework. Her clients span the Americas and include a wide range of industries such as health care, manufacturing, financial services, retail, and airlines.
This meeting will be held at the Kensington Court Hotel adjacent to Briarwood Mall.
Networking: 5:00-5:45pm
Program: 6:00-7:00 pm
Free to members, $30 for non-members and $10 for students
We apologize, but due to a business conflict John Colasanti from Carmichael-Lynch will be speaking at the January 17th A2 Ad Club meeting.